styleXstyle.com

In 2012, I helped launch MediaCorp’s groundbreaking online fashion and beauty portal as the inaugural Editor. Our lean team of 5 published editorial news, trend blogs, and video content on a daily basis alongside curating a steady stream of user-generated content.

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With the mentality of a startup but access to MediaCorp resources, we developed innovative editorial and advertorial cross-media content strategies across digital, social, broadcast, and print, turning styleXstyle into a multi-faceted media brand. Our revenue-generating campaigns included partnering with brands such as H&M, Tiffany & Co., and Marks & Spencer.